Alberto Dal Sasso is the Italy Country Manager of Minerva Insights Group, where he leads the development of both organic and non-organic business initiatives.  

He holds a degree in Economics from the University of Turin, a Master’s in Business Communication from Ca’ Foscari University, an Executive MBA from SDA Bocconi, and completed international business training at Duke University’s Fuqua School of Business. 

With over 30 years of experience in advertising and media intelligence, Alberto began his career in media agencies before joining Nielsen. There, he held several senior roles, including Chairman of Nielsen TAM Italy and Cluster Leader for Southern Europe. He also served as President of the International Advertising Association (IAA) Italy and was a Global Board Member. His academic contributions include teaching Innovation Technology Management at Università Cattolica in Milan. 

At Minerva Insights, Alberto brings a wealth of industry knowledge and leadership experience. He is responsible for expanding the group’s presence in Italy and continues to contribute to the industry as a board member of the Italian Advertising Self-Regulation Authority (IAP).