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How AI is reshaping purchase decisions

AI study purchase decisions

AI is no longer just another technology. It’s reshaping how consumers search, evaluate, and make purchase decisions. Based on a three-phase research programme combining expert interviews, a cross-generational Living Lab, and a quantitative study with 1,500 respondents, this session explores the structural changes AI is introducing into the purchase journey and what they mean for brands.


We also introduce the MinervAI Decision Compass, a practical diagnostic tool designed to help brands understand their exposure to AI-mediated decisions and translate insights into action.

Please fill in this form to access the free download of our study.