Erik van de Laar is Director of Engineering at Media Buying Systems, where he leads software development and platform engineering efforts behind the company’s flagship product, MediaView. With over 25 years of experience, he combines deep technical knowledge with strategic acumen to drive innovation in media technology. 

Erik’s background spans electrical engineering, PLC programming, and software development in C and C++, evolving into a focus on media platforms, metadata, and cloud-based infrastructures. He has developed a reputation for building highly reliable, environment-agnostic systems that support complex workflows in media production and campaign planning. 

In addition to leading engineering teams, Erik serves as the company’s Chief Information Security Officer (CISO), spearheading security improvements across policy and infrastructure. He also acts as a strategic advisor, bridging the gap between development, product, and executive leadership. 

A proponent of agile, self-steering teams and reusable architectures, Erik is known for his methodical approach to delivery and his passion for mentoring the next generation of technology professionals.