Rolf Thomsen is the Nordics Managing Partner of Minerva Insights Group, a role he assumed after a long international career in digital measurement, product development, and media intelligence. With an MBA from AVT Business School, he has developed a strong strategic foundation that has guided his work across Europe and Asia throughout more than two decades.

He has held senior leadership positions at Kantar Media for two decades including being responsible for Advertising Intelligence in Denmark and digital product lead for EMEA and APAC recently where he managed P&L responsibilities and drove major automation and AI transformation projects including overseeing global digital implementations in markets such as Sweden, Slovakia and Vietnam. Furthermore, he was managing director for CSM Media Research in Hong Kong directing audience measurement operations during periods of significant operational and market disruption from 2018-2020.

Today, Rolf is responsible for establishing and expanding Minerva Insights Group’s presence in the Nordic region. His work focuses on strategic growth, digital product innovation, and building strong regional partnerships, further strengthening Minerva’s capabilities and international footprint.