José Manuel Oliveira is the Chief Executive Officer of both Minerva Insights Group and Marktest Group, where he has played a central role in shaping the media and data intelligence landscape in Portugal.  

With a degree in Economics from Nova School of Business and Economics in Lisbon, he began his journey at Marktest in 1985, quickly becoming instrumental in the development of analytical software and the implementation of the country’s audience measurement system. 

Over the years, he steadily rose through the ranks, becoming a board member in 2001 and later taking on the role of Chief Operations Officer in 2008. His leadership was marked by a strong focus on operational excellence and innovation, culminating in his appointment as CEO in 2015, where he took charge of the group’s strategic direction and business coordination.  

In 2023, following the integration of Marktest into Minerva Insights Group, José Manuel assumed the role of CEO for the entire group. He continues to lead both organizations, driving growth, technological advancement, and international expansion with a clear vision for the future of data-driven decision-making.