Antonio Fatela is Director of Software Development at Markdata, where he oversees the design and implementation of advanced technological solutions for media audience measurement and market research. 

He holds a Master’s degree in Computer Engineering from the Faculdade de Ciências e Tecnologia (FCT) at Universidade Nova de Lisboa and joined the Marktest Group in the early 1990s. Since then, he has led the development of numerous high-impact projects and products across media and advertising data domains. 

Throughout his career, Antonio has built deep expertise in areas such as media planning, advertising analytics, data fusion, geospatial data, and cloud-based systems. His current focus lies on digital data processing, big data integration, and artificial intelligence initiatives within the Minerva Insights Group. 

Renowned for his technical insight and commitment to innovation, Antonio continues to drive the evolution of software platforms that support strategic decision-making in an increasingly data-centric media ecosystem.