Allard Posthumus is the Founder and General Manager of Media Buying Systems, bringing more than 30 years of experience in media and advertising technology. A serial innovator, he has played a pivotal role in transforming how media campaigns are planned, automated, and analyzed. 

In 1991, he launched Media Buying Systems with a vision to simplify and optimize media planning through technology. Under his leadership, the company developed the MediaView platform, which has become a trusted solution across the Dutch media industry and beyond. 

Allard’s expertise spans software development, business strategy, and innovation, with a focus on creating scalable solutions for broadcasters, media agencies, and advertisers. 

Today, he leads the company’s integration within the Minerva Insights Group, helping to scale its technology and enhance tools for data-driven media campaign optimization across international markets.