Bárbara Gomes is General Manager at Marktest, a role she assumed in March 2025 after a long and distinguished career within the company.  

She graduated in Psychology from the Instituto Superior de Psicologia Aplicada de Lisboa (ISPA) in 1988 and joined Marktest the same year as a market research technician. 

Over the decades, she has held several leadership roles, including Head of Department and Technical Director of Sectorial Surveys. Her work has spanned telecommunications, finance, retail, and omnibus studies, and she has played a key role in expanding the scope and depth of Marktest’s research capabilities. She has also actively participated in professional events organized by Apodemo and Esomar. 

Today, Bárbara leads one of Marktest’s most strategic business units, overseeing a wide range of sector-specific studies and continuing to drive innovation and methodological rigor in market research.