Cristina Pérez is the General Manager and Partner at Salvetti & Llombart, where she has built a distinguished career over nearly three decades.  

Starting as a junior analyst, she rose through the ranks to lead the company with a strategic vision and a strong commitment to excellence. Her academic background includes degrees in Business Administration, Market Research, and Marketing Management, as well as ongoing studies in Psychology. 

Cristina specializes in designing and directing strategic research focused on consumer insights, innovation, and customer experience. Her work spans a wide range of sectors including automotive, finance, pharma, and telecommunications, and she has advised major clients such as SEAT-Cupra, Vodafone, and Caixabank. 

In addition to her executive role, Cristina is a long-time faculty member at ESADE Business School, where she teaches in MBA and executive programs. Her leadership combines methodological rigor with a deep understanding of market dynamics and client needs.