Cristina Dias is the Director of Adex at MediaMonitor, a company within the Marktest Group, where she has built a solid career in media and advertising research. 

She holds a Postgraduate Degree in Branding and Brand Management from IADE (Lisbon), completed in 2010.  

Her journey at Marktest began in 1987, with early roles in client support for the TV Audience Index and technical assistance for Publivaga and Fonebus. She later expanded her expertise through client service responsibilities for ScanPress and Publitex.  

In 2004, she took on leadership of the Adex area and was appointed Director of Adex as well as the TV, Radio, and Press Data Collection Departments. She continues to lead these areas today, ensuring the delivery of high-quality media data and insights to clients across the industry.