Esther Tromp is Director of Product & Commerce at Media Buying Systems, where she drives the strategy, development, and growth of tools for planning and buying radio and television campaigns. 

With over two decades of experience in media operations and product leadership, Esther has held senior roles at RTL Nederland for more than 20 years, including Head of Sales Operations and Interim Product Owner. There, she led cross-functional teams and delivered major transformation initiatives that improved operational performance and client outcomes. 

Her academic background includes a Bachelor’s degree in Small Business & Retail Management, complemented by training in agile development, leadership, and operational excellence. 

At Media Buying Systems, she applies her hands-on leadership style and strong business sense to ensure product development is tightly aligned with user needs and market trends. Esther is known for her collaborative approach, bridging commercial and technical domains to deliver solutions with measurable impact.