Francisco Giménez is the General Manager at Markdata, a role he assumed in 2025 after a long and impactful career within the Marktest Group.   

He holds a degree in Statistics and Operational Research from Universidad Complutense de Madrid and began his career in 1996 at Marktest Spain. 

He has worked with major media groups such as Havas, Planeta, and Mediaset, and has led international projects in Latin America, including the implementation of audience measurement systems in Brazil, Chile, and Argentina. His leadership in these initiatives positioned Markdata as a key player in global media analytics. 

Today, Francisco leads Markdata’s strategic direction, focusing on innovation and international expansion, while continuing to strengthen the company’s role within the Minerva Insights Group.