Manuel Monteiro is Director of Media Studies at Marktest, where he brings over three decades of experience in media research and audience measurement.  

With a background in IT and programming, he has dedicated his career to developing tools and methodologies for analyzing media consumption across television, radio, press, and digital platforms. 

Throughout his tenure at Marktest, Manuel has held various roles, contributing to the creation and implementation of services such as media clipping, audience analytics, and planning tools. His work has been instrumental in shaping the media research landscape in Portugal, combining technical expertise with a deep understanding of the media ecosystem. 

Currently, he leads the Media Studies Directorate and represents Portugal as the country contact and Vice President of EMRO (European Media Research Organization), reinforcing his influence and commitment to advancing media research at both national and European levels.