The World Wide Web (www) is 36 years old today  

Today is the 36th anniversary of the creation of the World Wide Web, let’s review some indicators of Portuguese citizens’ use of the Internet, collected in several studies carried out by Marktest.  

On March 12, 1989, Tim Berners-Lee presented at CERN the proposal that would give rise to the World Wide Web. The document, entitled “Information Management: A Proposal”, described a system for sharing and organizing information in an interconnected way through hypertexts. 

Since then, much has changed. The Web has become a ubiquitous, global platform and has changed our lives. Today, we are probably at the forefront of what will be a great new digital revolution, with the increasingly rapid adoption of AI in fields ranging from medicine to entertainment. 

On the occasion of this day, we take a look at some of the indicators of Internet usage by the Portuguese. 

According to the latest edition of Marktest’s Bareme Internet study: 

• 82% of Portuguese people access the Internet via their cell phone.  

The most used supports are mobile phone (81.9%), computer (62.5%), TV (50.7%), tablet (20%) and game-console (9.6%).  

For more information: https://www.marktest.com/wap/a/n/id~2b25.aspx  

• Internet usage by those over 64 years old has doubled since 2019. 

In 2024, 1.3 million Portuguese citizens over 64 used the Internet, representing 56% of Portuguese over 64. 

For more information: https://www.marktest.com/wap/a/n/id~2b2b.aspx  

• 6.388 million Portuguese read the news online. 

Reading news online has seen a systematic increase over the last few years and is now 14% higher than in 2019.  

For more information: https://www.marktest.com/wap/a/n/id~2b49.aspx  

• 5.500 million Portuguese citizens shop online. 

This figure represents 64 % of the Portuguese population and translates into an increase of more than 200.000 new online shoppers in Portugal compared to 2023. 

For more information: https://www.marktest.com/wap/a/n/id~2b8a.aspx  

• 4.971 million Portuguese listen to music online. 

While listening to music online (in the last 30 days) is practiced by 95.7% of young people aged 15 to 34, among the over-54s it is no more than 28.7%. 

For more information: https://www.marktest.com/wap/a/n/id~2b77.aspx  

If you are interested in more indicators on this topic, please check Marktest website: