Fernanda Domingues is the Director of Advertising and Retail studies and Data Collection at Marktest Group, with over 40 years of experience in marketing research. 

She holds a degree in Economics from the Instituto Superior de Economia of the Technical University of Lisbon and has complemented her education through specialized training in Market Research, Marketing, and Advertising from institutions such as ESOMAR, APODEMO, and AEDEMO. 

Fernanda joined Marktest in 1981 and has since held key roles in media and advertising research. She was instrumental in launching the C.A.T.I. system and the PUBLIVAGA study, and in 1990, she became Director of the Advertising Research Division. Since 2008, she has also led the Data Collection Department, and since 2017, the Retail Research Division. 

She is a regular speaker at industry events and client sessions, known for her deep expertise and commitment to research excellence.