Ida Castellsager is Director of Business & Sales at Salvetti & Llombart, where she has spent the last 20 years leading strategic research and managing key client relationships.  

With a background in Psychology and advanced studies in Marketing and Philosophy, she brings a unique blend of analytical thinking and human insight to her work. 

Her expertise lies in consumer behavior, trends, and innovation, with experience across sectors such as FMCG, beauty, insurance, and retail. Ida has led both qualitative and quantitative studies at national and international levels, and has worked closely with marketing and innovation teams from companies like Nespresso, Puig, and Aldi. 

Beyond her corporate role, she has contributed to academic programs at institutions such as ESADE, Universitat de Girona, and CETT. Her strategic mindset and ability to connect market trends with business opportunities make her a key figure in the company’s growth.