Nathalie Da Costa is General Manager at MediaMonitor, where she oversees multiple departments including Planning and Audience, Clipping, and Social Media Explorer. 

She holds a degree in Social Communication with a specialization in Marketing and Advertising from the Institute of Social and Political Sciences in Lisbon. 

She joined MediaMonitor in 2006 as Product Manager for PlanView, the company’s TV media planning software. Over the years, she expanded her responsibilities, taking on leadership of the Planning and Audience Department in 2008, and later integrating sponsorship evaluation and social media analysis into her scope. 

Today, Nathalie leads a multidisciplinary team focused on delivering comprehensive media intelligence solutions. Her leadership has been key to the evolution of MediaMonitor’s services, ensuring they remain at the forefront of media planning and analysis in a rapidly changing digital environment.