Óscar Chicharro is the General Manager at Conecta Research & Consulting, where he has built a career spanning over two decades in market research.  

He holds a degree in Sociology and a postgraduate specialization in Consumer and Communication Sociology from Universidad Complutense de Madrid, along with an Executive MBA from ESIC. 

He began his professional journey at Urban Science and later worked at Precisa before joining Conecta in 2003. Over the years, he has held various leadership roles including Research Manager, Client Service Director, and Deputy General Manager, contributing significantly to the company’s growth and client relationships. 

Today, as General Manager, Óscar leads Conecta’s strategic direction and operations, combining deep research expertise with a strong focus on client service and innovation in market insights.