Healthcare market research consists of specialized studies that address business questions posed by various stakeholders in the sector — including medical laboratories, pharmacies, insurers, and regulators. These studies place the patient/consumer and/or healthcare professional (physicians, nurses, pharmacists, etc.) at the center of the analysis, enabling evidence-based and contextually informed decision-making.
Our studies cover a wide range of strategic and tactical questions in both prescription and OTC (Over-The-Counter) markets. We also conduct syndicated research that allows continuous tracking of specific pharmaceutical products.
Examples of tools and types of studies we provide in this sector include:
We offer syndicated studies in the healthcare sector, providing efficient access to key data without the need for exclusive research.
YumiAnalytics is a platform for data visualization and analysis, designed to transform how data analysis and decision-making are approached. Combining speed, power, flexibility, and customization, the platform enables the integration of multiple data sources, including: television audience measurement (TAM) in both linear and digital environments, consumption data from decoders provided by different technology operators (Return Path Data – RPD), digital data from Adobe, survey-based studies, such as lifestyle research, Day After Recall (DAR) radio studies, and Clipping; and any type of syndicated or non-syndicated study, including clients’ own proprietary databases.
YumiAnalytics allows businesses, agencies, and media companies to access accurate, multi-source insights and make informed strategic decisions.
Marktab es una herramienta de gestión de encuestas de Markdata que soporta CATI, CAWI y CAPI, integrándose con YumiAnalytics Web para análisis en línea.
