Ad Intel helps advertisers, agencies, and media companies understand how advertising investment is distributed, which strategies competitors are pursuing, and where opportunities exist to improve performance and maximize the effectiveness of their communications activities.
We offer a comprehensive range of solutions designed to monitor, analyze, and evaluate advertising activity across traditional and digital media, as well as other communication environments, providing strategic insights to support informed decision-making.
We use artificial intelligence to analyze, in real time, the visibility generated by digital campaigns across any brand and industry. Our Big Data and AI-powered technology enables real-time monitoring of online campaigns, providing a clear and accurate view of what brands and their competitors are doing.
Our system automatically detects and classifies advertisements across all formats, saving time and ensuring reliable insights for decision-making. Through dynamic reporting and automated alerts, we support competitive benchmarking, strategy optimization, and the identification of emerging market trends.
We measure advertising investment at rate-card values across different media and formats, enabling brands to understand how much, where, and how advertising budgets are being allocated, both for their own campaigns and those of their competitors.
For Television, we quantify the GRPs achieved by each campaign based on the target audiences analyzed, as well as total and effective reach. We also maintain a comprehensive library containing all advertisements launched across TV, radio, print, and outdoor media.
In addition to providing a unified classification of all advertising communications across the market, we also offer the possibility of applying customized classification frameworks tailored to each client’s specific needs.
We analyze the impact and return on investment of branded content initiatives and sponsorships, providing detailed insights into their contribution to brand communication and marketing objectives.
Our analyses enable clients to assess the visibility achieved, the context in which the brand appeared, and the performance of the initiatives carried out, helping to optimize future activations and maximize the value generated by investments in content and sponsorships.
To deliver our Ad Intel services, we rely on proprietary technologies and platforms that enable us to efficiently monitor, classify, analyze, and leverage large volumes of advertising data.
Our technology, based on Big Data and Artificial Intelligence, allows us to monitor online campaigns in real time, providing a clear and accurate view of what brands and their competitors are doing.
Our system automatically detects and classifies ads in all formats, saving time and ensuring reliable information for decision-making. With dynamic reports and automatic alerts, we facilitate benchmarking, strategy optimization, and the identification of emerging market trends.
Since 2016, we’ve been helping brands, agencies, and media outlets plan more agilely, protect their image, and maximize the return on investment of their digital campaigns.
