Broadcast Monitoring is the process of monitoring, viewing, listening to, classifying, and analyzing content that is broadcast or published across different communication channels. This service makes it possible to identify and organize all information disseminated through television, radio, and the internet, transforming it into structured and actionable data.
Its primary objective is to understand what is happening across the media landscape at any given moment. By combining this information with audience data from different media channels, organizations can analyze their media presence, measure the impact of their communication activities, and gain a comprehensive view of the information environment in which they operate.
We review, analyze, and catalog all content captured by our monitoring platforms. Through a specialized process of analysis and classification, we identify, tag, and structure information broadcast across television, radio, digital platforms, and other monitored channels, transforming large volumes of content into organized and easily searchable databases.
This service enables the precise identification of mentions, topics, brands, key individuals, and events of interest, facilitating the development of reports, analyses, and studies tailored to each client’s specific needs.
PlanView allows planning across all media (audited and non-audited), cross-referencing audience indicators and real negotiated prices. It includes features such as multi-target planning, tactical and strategic optimization, and global or client-specific negotiation modules, among others.
YumiAnalytics is a platform for data visualization and analysis, designed to transform how data analysis and decision-making are approached. Combining speed, power, flexibility, and customization, the platform enables the integration of multiple data sources, including: television audience measurement (TAM) in both linear and digital environments, consumption data from decoders provided by different technology operators (Return Path Data – RPD), digital data from Adobe, survey-based studies, such as lifestyle research, Day After Recall (DAR) radio studies, and Clipping; and any type of syndicated or non-syndicated study, including clients’ own proprietary databases.
YumiAnalytics allows businesses, agencies, and media companies to access accurate, multi-source insights and make informed strategic decisions.
