SOFTWARE TOOLS
MEDIA PLANNING AND MEDIA BUYING

Adlog

Planificación compra medios AdLog

AdLog is an innovative ERP platform developed to centralize and integrate all operational data and processes of a media agency into a single digital tool. 

Its design aims to optimize management and maximize efficiency, providing a unified view of all areas involved in agency operations. 

The solution covers a broad set of functionalities, including account management, creative production, traffic coordination, media management, financial management, and other key processes. 

AdLog enables more agile, accurate, and collaborative management, ensuring optimized performance and full integration of agency operations. 

MediaView is the leading solution in the Dutch market for media planning, buying, and analysis, developed by Media Buying Systems (MBS). Designed primarily for media agencies, it enables the centralized management of television, radio, and digital campaigns from a single platform.  

The platform optimizes Radio, Television, and Video (RTV) campaigns by automating media buying processes, monitoring campaign performance, and supporting data-driven decision-making. Through its powerful dashboard, users can track key performance indicators such as reach, GRPs, and other campaign metrics in real time, while also generating detailed reports for advertisers.  

In addition, MediaView provides a unified view of Audio, Video, and Online campaign performance, enabling users to evaluate effectiveness, identify optimization opportunities, and improve advertising return on investment through advanced analytics and continuous performance monitoring.