Starfish is an advanced data integration solution that merges information from multiple sources, such as surveys and audience measurement, using probabilistic techniques and statistical modeling. 

This tool facilitates the combination of heterogeneous, structured, and unstructured data, integrating different individual data sources, enhancing coherence, granularity, and depth of analysis. With sophisticated algorithms, Starfish provides an enriched and unified view of target audiences, offering a more accurate understanding of audience and market behavior.