It consists of three key components:
This allows thorough capture of television, radio, and streaming platform consumption, both inside and outside the home.
Thanks to this hybrid architecture, SAM provides unified, detailed audience data, enabling real measurement of user behavior across multi-platform and multi-device environments.
YumiAnalytics is a cloud-based platform for data analysis, visualization, and media planning. It is designed to transform the way data analysis and decision-making are approached, combining speed, power, flexibility, and customization.
The platform allows integration of multiple data sources, including television audience measurement (TAM) in both linear and digital environments; consumption data from decoders provided by various technology operators (Return Path Data – RPD); Adobe digital data; and survey-based studies such as Lifestyle research, Day After Recall (DAR) radio studies, clipping, as well as any syndicated or non-syndicated study, including proprietary client databases.
Each study incorporated in the platform respects the specific methodologies adopted in each market, applying individual audience calculation rules using advanced calculation engines.
YumiAnalytics enables users to create intuitive, dynamic dashboards without programming skills, accessible from computers, tablets, and mobile devices.
