Milan, September 7, 2026 – Minerva Insights Group returns to the Effie Awards Italy as a Gold Sponsor.
The event, which will take place today and tomorrow in Milan, is one of the most prestigious international awards dedicated to marketing. For this reason, the European group specialising in market research, media intelligence and software development has decided to renew its presence in Italy, a strategic market for the Group’s growth, also through this sponsorship.
Minerva Insights has already been operating in Italy for several years through Adjinn, a Group company specialising in digital advertising intelligence. The platform monitors investments in digital advertising and Connected TV (CTV) in real time, providing companies, agencies and media operators with data that help them understand market trends and guide their investment decisions.
In 2025, the Group, supported by Ufenau Capital Partners, a Swiss private equity firm, officially established Minerva Insights Italy, strengthening a presence that is part of a European network already active in Portugal, Spain, the Netherlands and the Nordic countries.
In 2026, it further expanded its offering in Italy with YumiAnalytics Web, a platform designed for broadcasters, sales houses, publishers and investors that enables users to bring together, analyse and visualise data from different sources within a single environment. Among the data available on the platform are Auditel data, which can be integrated with proprietary and third-party data to build more comprehensive analyses of audiences, consumption and media performance.
“Italy is an important market for us,” says José Manuel Oliveira, CEO of Minerva Insights Group, “with centres of excellence in media and data services, and it is crucial to our pan-European growth strategy. For this reason, we want to continue growing in the country by investing in our products, from Adjinn to YumiAnalytics Web, and by seeking new development opportunities, including through the acquisition of complementary businesses.”
Press Contacts:
Francesca Lombardi
press@eis-team.it
Tel. +39 320 437 0685
Minerva Insights Group, present in Italy through the Adjinn and YumiAnalytics brands, was founded in 2023 following the merger of several companies specialising in market research, data analysis and innovation consulting. The Group combines expertise across various sectors, leveraging the technology, experience and knowledge of its more than 400 professionals to obtain, analyse and transform both structured and unstructured market data into strategic tools. It operates internationally and has offices in Milan, Lisbon, Madrid, Barcelona, Braga, Braganza, Amsterdam, Mumbai.
Web: www.minervainsightsgroup.com LinkedIn: www.linkedin.com/company/minerva-insights-group/
