Understanding the emotional landscape of healthcare professionals is essential to improving how life sciences organizations collaborate with those delivering care on the front lines. Amber Marketing presents the Emotional Barometer of Physicians in Spain, an annual study that examines the wellbeing, perceptions, and professional sentiment of more than 700 clinicians across specialties.
Below, we share some of the study’s most relevant highlights. In case you are interested in the full study, please contact Amber Marketing.
Key findings
1. One in three physicians is unsure whether they would choose their profession again.
A concerning insight emerges: 33% of healthcare professionals are not fully certain they would become physicians again, and 7% state clearly that they would not. This hesitation reflects a growing sense of pressure and emotional fatigue within the profession.
2. Four in ten physicians frequently experience low mood or anxiety at work.
The study reveals that around 40% of clinicians have frequently felt sadness, emptiness, low mood, anxiety or nervousness in the past year due to their work. This signals a significant mental‑health strain among medical professionals.
3. Emotional fatigue is widespread, and far worse among those experiencing low mood or anxiety.
Nearly 44% of professionals report a high level of burnout. Among those who experience emotional distress or anxiety at work, this figure rises dramatically to 69%, meaning that seven out of ten affected physicians feel highly worn out by their profession.
4. WhatsApp is the only widely accepted professional social network among physicians.
While the presence of social media in professional settings has grown across industries, physicians remain highly selective: WhatsApp is the only platform widely accepted in clinical practice. Other networks (Twitter/X, Facebook, Instagram, and LinkedIn) show very low professional adoption.
5. Physicians expect a sharp rise in the use of AI in medicine.
A particularly striking trend: the proportion of professionals who foresee a strong presence of Artificial Intelligence in medicine in the next three years has jumped from 40% to 62% in just one year. This marks a profound shift in how clinicians perceive technological integration in healthcare.
6. More than half of physicians are very satisfied with the pharmaceutical industry.
Despite the emotional strain and heavy workloads, over 50% of healthcare professionals report being highly satisfied with their relationship with the pharmaceutical industry, an indicator of strong collaboration and trust.
Conclusion
The 2025 Emotional Barometer underscores a pivotal moment for the healthcare sector in Spain. Physicians continue to face emotional and structural pressures, yet they also demonstrate openness to technological innovation and maintain strong relationships with industry partners.
For organizations working in insights, market research, communications, and healthcare strategy, these findings highlight both risks and opportunities: from understanding clinician fatigue to shaping AI‑driven collaboration models.
If you’d like to explore the full results or discuss the implications for your organization, please reach out to Amber Marketing, Minerva Insights Group’s healthcare‑focused research unit.
