The transition towards more sustainable mobility is accelerating in Portugal with electric and hybrid vehicles. A recent analysis by Marktest, a company within the Minerva Insights Group, highlights the growing importance of electric and hybrid vehicles in shaping the automotive market.
According to data from the Portuguese Automobile Trade Association (ACAP), available through Marktest’s Sales Index geomarketing system and its web application Municípios Online, electric and hybrid vehicles represented 43% of all new car registrations in 2025.
A market in clear transformation
The data shows that fully electric vehicles accounted for 17% of total registrations, confirming a steady rise in consumer adoption. When combined with hybrid vehicles (including both HEV and plug-in hybrids (PHEV)), their share grows significantly, reflecting a broader shift towards more sustainable mobility solutions.
This is not a one-off phenomenon. Between 2023 and 2025, registrations of electric and hybrid vehicles increased by 50%, reaching close to 120,000 units in 2025. This sustained growth highlights the accelerating pace of change within the automotive sector.
Regional insights: where adoption leads
The analysis also reveals important geographical differences in adoption patterns. Among the top 50 municipalities with the highest number of new vehicle registrations, Porto stands out, where electric and hybrid vehicles accounted for 61% of total registrations.
Other municipalities also show strong adoption rates:
- Oeiras: 58.3%
- Guimarães: 54.3%
- Maia and Vila Nova de Famalicão complete the top five
These figures reinforce that the transition to electric mobility is not only growing but becoming dominant in key urban areas.
Beyond mobility: understanding structural change
These insights, powered by Marktest’s advanced geomarketing tools, reflect broader demographic, social, and economic transformations influencing consumer behavior and reshaping traditional mobility patterns.
Understanding these dynamics is essential for organizations looking to anticipate market evolution and make data-driven decisions.
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